PROTECT THE BABY

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In the course of my career I have realized that leading a creative entity - be it a rock band at school or a creative agency of a 120 people - is foremost about #protectingthebaby.
Yes, it's about supplying tools that help staff and clients to produce and evaluate work more effectively. 
Yes, its about creating common thought structures so that speaking your mind leads to amazing results apart from fighting and frustration. 
Yes, its about treating creatives as if they were planners and client service guys as if they were creatives.
Yes, it's about encouraging everybody to study and quote references that in 2018 are at our fingertips on your mobile.
But foremost it's about doing justice to those small little ideas that just seem to appear out of the blue. Helping them grow strong. Giving them light, love and water. Protecting them from the cold, the bad and the ugly. Until their beautiful truth builds an audience.

JAN LEUBE