A dot of blood changes everything. Our challenge was to inspire people to become regular blood donors. Our idea sprung from two powerful insights in the Arabic language. The use of the phrase “a dot of blood” which translates to “a drop of blood” in English. And the use of the diacritic dot, in written Arabic, which can change the meaning of a word. Using these insights, we placed a “dot of blood” to change negative words into positive words; a literary demonstration of the powerful difference that blood donation can.